Start your day with the delicious tastes of apple and cinnamon by the spoonful. Every bowl of Apple Cinnamon Cheerios brings together first ingredient whole grain oats plus real cinnamon for that fresh-baked flavor. Beyond the great taste, these little Os can help lower cholesterol as part of a heart healthy diet* (*Three grams of soluble fiber daily from whole grain oat foods, like Apple Cinnamon Cheerios cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.